Rest, assured.
HITEX, Hyderabad
Emerging Lifestyle of New India
Everyone spends nearly one-third of their lives asleep, yet sleep remains one of the most undervalued pillars of health.
The World Health Organization (WHO) has called poor sleep a global health pandemic & fundamental pillar of overall human health. In India, nearly 61% of people report getting less than six hours of uninterrupted sleep. The consequences are far-reaching—impacting memory, productivity, immunity, mental health, and overall well-being.
Quality sleep is not a luxury—it is foundational. It influences memory consolidation, workplace productivity, mood stability, physical recovery, and overall longevity. In an increasingly fast-paced, digitally connected world, disrupted sleep patterns are becoming a norm rather than exception.
Today, however, a shift is underway. Consumers are beginning to recognize that how they sleep, what they sleep on, and the environment they create around bedtime all directly impact restorative rest. From breathable bedding and sleepwear to controlled lighting, air quality, sound, temperature, and guided wellness support—sleep is emerging as a holistic lifestyle category.
World of sleep is curated to bring together experiences, innovations and insights that encourage consumers to discover, understand, and prioritize better sleep.
For forward-thinking brands, this is an opportunity to lead this wellness wave that is not only emerging, but evolving.
Building India's Sleep Ecosystem
World of sleep brings together brands, manufacturers, innovators, and service providers who are shaping the future of sleep. It has been conceived to help brands, products and services around sleep engage with the consumers directly and enable them explain how they help in improving their sleep quality. A three-day exhibition curated like an experience center, it enables consumers to discover the elements of better sleep, explore products & solutions, engage with sleep & wellness experts, and find personalized ways to improve their sleep & overall well-being.
More than a showcase, World of Sleep is an immersive experience designed to transform mindsets, spark meaningful conversations, and inspire consumers to prioritize investment in healthy sleep like never before. Hence, every element that is involved in creating one's sleep environment for better rest and comfort finds a spotlight here.
World of Sleep reimagines the pursuit of quality sleep as the next significant cultural shift, a living, breathing experience. Through immersive product experiences, expert-led seminars, yoga and sound therapy sessions, interactive zones, quizzes, and consumer engagement activities, World of Sleep creates a comprehensive ecosystem that informs, educates, coaches and empowers. Supported by sleep specialists and the medical fraternity, it offers visitors a holistic understanding of sleep and the personalised solutions available to enhance.
